KAJOL LENDS HAND TO MODI’S SWACHH BHARAT ABHIYAN
HARD FACTS ABOUT INDIA'S POOR SANITATION
Poor sanitation leads to several health-related diseases and untimely deaths
India loses 6.4 percent of GDP annually due to poor access to sanitation
More than one billion of people still have no access to sanitation
NARENDRA MODI GOVERNMENT’S MISSION
To provide toilets to every household by 2019
To make India Open Defecation Free by October 2, 2019
To improve general quality of life in rural areas
Bollywood actress Kajol lent a big support to Prime Minister Narendra Modi government’s ‘Swachh Bharat Abhiyan’ (Clean India Mission) when she launched the ‘Swachh Aadat, Swachh Bharat’ programme at a function organized by Hindustan Unilever Limited (HUL) in Mumbai on January 10.
Hindustan Unilever Limited has launched the programme with an aim to realize the country’s goals of Open Defecation Free by October 2, 2019 when India will celebrate the 150th birth anniversary of the father of the nation Mahatma Gandhi.
HUL has roped in Kajol as the advocacy ambassador of its programme to spread awareness about three habits – Clean water, clean toilets and washing hands with soap.
What makes the Modi government’s programme noteworthy is that several public sector as well as private institutions have joined hands with the government to make it a grand success. Many business houses have adopted several villages in this connection under the Corporate Social Responsibility.
The Ministry of Drinking Water and Sanitation, which is spearheading the campaign, has been joined by various other ministries, government departments and non-government organizations to spread the awareness of cleanliness.
Prime Minister Modi launched the biggest campaign for “SwachhBharat” on October 2, 2014 when he himself wielded a broom and swept the dirty streets of New Delhi. The campaign aims to end the wide-spread practice of open defecation, build more toilets and improve waste management, among other goals.
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